Contact us

Blog Authors

All Blog Webinars White Papers Videos Commerce Talks Authors
All Anna Lewerth Avensia Caroline Sanne, Balamurali Chinnathambi Charlotta Johansson Gabriel Sturk Jack Stratten Jens Axelsson Joel Yourstone Johan Liljeros Johan Sommar Kirsty Birkett-Stubbs Mikael Ekelund Patrik Sundquist, Fredrik Östman Per Rotzius Per Rotzius, Ulrik Lilius Sophie Vildahl, Åsa Steen Ulrik Lilius Åsa Steen, Johan Sommar

Johan Sommar,

Senior Commerce Advisor

In his role, Johan works on all levels, helping everyone from in-store staff to the company board and C-suite, to develop high-performing retail strategies. His expertise sits at the intersection between strategy, technology, consumer behavior, creativity and business.

play now start your e-com with ux
Commerce Talks / UX & Design Why UX Can't Be an Afterthought in Your Next E-commerce Project Learn more
play now loyalty kpis for commerce businesses
Commerce Talks / Loyalty & CX / KPIs & Performance What are the Most Important Loyalty KPIs for Commerce Businesses? Learn more
play now driver's licence for e-com
Commerce Talks / E-commerce Why Do You Need a Driver's License for Your New E-Commerce? Learn more
play now It's Not the Next Deploy That Generates Results. It's How You Use It.
Commerce Talks / E-commerce It's Not the Next Deploy That Generates Results. It's How You Use It. Learn more
play now Why Is It Important to Invest in Experimentation?
Commerce Talks / Loyalty & CX / KPIs & Performance Why Is It Important to Invest in Experimentation? Learn more
play now How Can You Reinvent Your Business Model with Marketplace Technology?
Commerce Talks / Marketplaces How Can You Reinvent Your Business Model with Marketplace Technology? Learn more
play now How Can Close Collaboration Culture Fuel E-Commerce Success?
Commerce Talks / E-commerce How Can Close Collaboration Culture Fuel E-Commerce Success? Learn more
play now Composable Commerce - the Business Perspective in 5 Minutes
Commerce Talks / Composable Commerce Composable Commerce - the Business Perspective in 5 Minutes Learn more
play now How to Use AI to Match Purchase Intent With the Right Products
Commerce Talks / Loyalty & CX How to Use AI to Match Purchase Intent With the Right Products Learn more
play now Retail is Wrapping Itself Around the Consumer. What Does That Mean?
Commerce Talks / Retail Trends Retail is Wrapping Itself Around the Consumer. What Does That Mean? Learn more
play now What Role Does a Content Platform Play in Modeern Commerce?
Commerce Talks / E-commerce What Role Does a Content Platform Play in Modeern Commerce? Learn more
play now PIM & Fashion: How Product Data Defines the Entire Customer Journey
Commerce Talks / PIM & MDM PIM & Fashion: How Product Data Defines the Entire Customer Journey Learn more
play now Why Do Developers Want to Work With API-First Solutions?
Commerce Talks / Composable Commerce Why Do Developers Want to Work With API-First Solutions? Learn more
play now What Makes Coding For a Composable Commerce so Rewarding?
Commerce Talks / Composable Commerce What Makes Coding For a Composable Commerce so Rewarding? Learn more
play now What New Retail Innovations Can We See One Year into The Pandemic?
Commerce Talks / Retail Trends What New Retail Innovations Can We See One Year into The Pandemic? Learn more
play now How Should Retailers Respond to Modern Consumers' Increasing Demands on CX?
Commerce Talks / Loyalty & CX How Should Retailers Respond to Modern Consumers' Increasing Demands on CX? Learn more
play now How Can Products like In-Store Digital Displays Offer Business Value Post-Covid?
Commerce Talks / E-commerce How Can Products like In-Store Digital Displays Offer Business Value Post-Covid? Learn more
play now How to Use Your E-Commerce Investment to Improve In-Store Experiences?
Commerce Talks / E-commerce How to Use Your E-Commerce Investment to Improve In-Store Experiences? Learn more
play now What Role Does Logistics Play in Modern Commerce?
Commerce Talks / KPIs & Performance What Role Does Logistics Play in Modern Commerce? Learn more
play now What is The relationsship Between Technology and Agility?
Commerce Talks / E-commerce What is The relationsship Between Technology and Agility? Learn more
play now In-Store Self-Checkout For Faster, Smoother Buying Experiences
Videos / Retail Trends In-Store Self-Checkout For Faster, Smoother Buying Experiences Learn more
play now What Questions to Ask When Defining a Marketplace Vision?
Commerce Talks / Marketplaces What Questions to Ask When Defining a Marketplace Vision? Learn more
Show older posts
Get inspired

Subscribe to our Knowledge Hub