The traditional retail store is becoming a thing of the past, with more and more stores moving to a multi-channel approach that includes online sales. The best way to take advantage of those multiple channels is through an omnichannel retail strategy.
What that means, essentially, is that you need to find a way to unify your channels in marketing and presentation in a way that adapts to your customer’s preferred way of shopping while giving them the same experience.
In-store displays and graphics can be a great vehicle through which to facilitate this omnichannel strategy. So if you’re still thinking about in-store displays in terms of cardboard marketing cutouts, you’re in for a real treat.
In-Store Displays for Omnichannel Magic
What if you could bring your online commerce experience directly to shoppers in your physical retail locations? That’s something we’ve spent some time thinking about. After all, at Avensia we’re all pretty obsessed with the powers of an omnichannel strategy.
Sure, there are hardware solutions involving a lot of touchscreens and interactive digital displays that use buttons and the like. However, those solutions are expensive.
Furthermore, the pandemic has changed a lot of the ways that people want to experience retail shopping. The idea of touching surfaces and buttons that have had countless other hands-on them suddenly isn’t very appealing anymore. People want to feel safe these days, and asking them to physically touch displays in a store is not the way to go about it.