B2B sales and marketing are typically treated differently from B2C. But with rapid digitalization, those distinctions are blurring. It's important to remember that your coporate buyers are also consumers who are used to, and enjoy, shopping and managing relationships through e-commerce, web tools and mobile apps. The customer expectations on digital sales and communication are higher than ever before.
Complex B2B sales processes are not the same as B2C e-commerce. But there may be learnings that businesses looking to invest in B2B e-commerce can leverage, especially when it comes to the buying experience, customer loyalty and omnichannel strategies.
Our B2B solutions combine industry-specific strategies with cutting-edge tech to create the experiences your buyers now expect – like fast load times and detailed product information. It's a model based on years of experiences working with some of the most ambitious B2C e-commerce businesses. And it has already helped a number of Avensia's B2B customers to accelerate digital transformation and growth.