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Henrik Sellberg
CEO
Henrik has been with Avensia since 2016. Prior to Avensia, Henrik had worked with web and e-commerce development since 2001. He has held management positions at various companies, including Capgemini.
Henrik holds a Master of Science in Industrial Engineering and Management from Lund University.
Åsa Afshari
Chief People Officer
Åsa joined Avensia in Jan 2018. Prior to joining the company, Åsa was working as an HR manager at IKEA IT. Before that she worked at Massive Entertainment (a Ubisoft studio) as an HR manager.
Åsa holds a Bachelor's degree in Social Science from Linné University in Växjö.
Tor Eivind Aurdal
Chief Sales Officer
Tor Eivind has been the CSO at Avensia since January 2024 and has worked at the company since 2019 as country manager for Avensia Norway. He has a background in sales and has been involved in launching Apsis' Norwegian operations.
Tor Eivind holds a Bachelor's degree in Economics and Marketing from BI in Norway.
Matilda Fritzin
Controller
Matilda has worked as a business controller at Avensia since 2021. Prior to Avensia, Matilda worked as an authorized public accountant at Deloitte.
Matilda holds a Master of Science in Business Administration from Lund University.
Hampus Eckersten
VP of Customer Experience
Hampus joined Avensia in 2019 and has held a variety of senior roles within the company. Prior to joining Avensia, Hampus acquired a strong consultancy track record as a program management consultant. He's held different management positions, most recently at Capgemini.
Hampus holds a Master of Science in Mechanical Engineering, specializing in Production Management and Logistics, from Lund University.
Marie Relke
VP of Development
Marie joined Avensia in 2019 as Director of Development. In 2023, she became Director of Project Management & Operations, and by 2025, the VP of Development – PMO & Operations. Prior to joining Avensia, Marie held different roles at various companies such as IKEA IT, IKEA Services, Capgemini, CGI, and Tetra Pak.
Marie holds a Bachelor's degree in Computer Science from Blekinge Institute of Technology in Karlskrona.
Johan Sommar
Chief Strategist
Johan has been with Avensia since 2015 and has been involved in most of Avensia's larger retail and D2C projects. Prior to Avensia, Johan held positions as a management consultant, managing director, retail coordinator, and business developer within the e-commerce and retail sectors.
Johan holds a Master of Science in Business Administration from the University of Linköping and an extended degree in consumer behavior from the University of Auckland, NZ.
Patrik Sundquist
Chief Growth Officer
Patrik started at Avensia in 2016 by establishing the Stockholm office. Prior to this, Patrik had been working at Optimizely. Since starting at Avensia, Patrik has been the company's sales director, responsible for all new business as well as managing important alliances with partners.
Patrik holds a high school diploma from the Social Science program at Östra Real.
Robin Gustafsson
CEO
Robin has been Avensia's CEO since 2020. He held the same position between 2011-2018 and is also co-founder of the company. He has a background as a consultant in software development and structural mechanics. Robin is also the chairman of Svenska Medalj and board director of CoolStuff.
Robin holds a Master of Science in Civil Engineering from Lund University
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Sofia Aru
Chief Sales Officer (CSO)
Sofia has been with Avensia since October 2018. Prior to joining the company, Sofia was Sales Service Solution Professional at Microsoft and worked within Microsoft for fours years.
Sofia has a Master of Science in Business Administration from Lund University.
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Johan Liljeros
Chief Strategist
Johan joined Avensia in 2010 and has over 20 years of experience operating in the area between business strategy, processes, and technology within industries such as retail, manufacturing and distribution.
Johan studied software engineering at Lund University of Technology and holds an executive scholarship from Northwestern Kellogg School of Management focusing on driving growth through digital transformation.
Magnus Hedberg
VP Consulting
Magnus joined Avensia in early 2018 and brings long experience in business development and leadership. Oversees PIM Delivery and development of the Scandinavian team.
Magnus has been studying Multimedia Engineering at University of Lund and Interaction Design at University of Malmö.
Robin Gustafsson
CEO Avensia Group & Avensia Information Management
Robin has been Avensia's CEO since 2020. He held the same position between 2011-2018 and is also co-founder of the company. He has a background as a consultant in software development and structural mechanics. Robin is also the chairman of Svenska Medalj and board director of CoolStuff.
Robin holds a Master of Science in Civil Engineering from Lund University.
Henrik Sellberg
CEO Avensia Commerce
Henrik has been with Avensia since 2016. Prior to Avensia, Henrik has worked with web and e-commerce development since 2001. He has held management positions from various companies, such as Capgemini.
Henrik holds a Master of Science in Civil Engineering with Industrial Engineering and Management from Lund University.
Lisa Logren
Chief Financial Officer (CFO)
Lisa has been working at Avensia since 2020 as Head of Accounting and then CFO since 2023. Prior to Avensia, Lisa has a background as Authorized Public Accountant at Deloitte.
Lisa holds a Master of Science in Business Administration from Lund University.
