Avensia

Management Team

The Avensia management team brings innovative leadership and a diverse skillset. Together, we’re dedicated to seeing people succeed. Our passion is to create synergy by building up individual strengths into a stronger whole – creating a bright future in modern commerce for our colleagues, customers and communities.

Robin-ceo

Robin Gustafsson
CEO
robin.gustafsson@avensia.com 

Robin was Avensia's CEO between 2011-2018 and is also co-founder of the company. He has a background as a consultant within software development and structural mechanics. Robin is the chairman of Svenska Medalj and board director of CoolStuff.

Robin holds a Master of Science in Civil Engineering from LTH. 

Holdings in Avensia: 1 963 796 shares
Stock options: 100 000

Asa-CPO

Åsa Afshari
Chief People Officer
asa.afshari@avensia.com

Åsa joined Avensia in Jan 2018. Prior to joining the company, Åsa was HR Manager at IKEA IT. Before that she was with Massive Entertainment – a Ubisoft studio and she also has several years of experience from company EMS ekonomi och Personal as HR consultant.

She has a Bachelor degree in Social Science from Linné University in Växjö.

Holdings in Avensia: 1 974 shares
Stock options: 41 000

Fredrik-CMO

Fredrik André
Chief Marketing Officer
fredrik.andre@avensia.com

Fredrik has been with Avensia since Jan 2020. Before that, Fredrik was VP Global Marketing at Medius. Fredrik has 20+ years experience from various marketing and sales management positions in the tech and logistic industry, including Visma, AP Moller Maersk and Autodesk.

He holds a master in marketing and a BSc in Construction.

Holdings in Avensia: 16 407 shares.
Stock options: 125 000

Sofia-mgm

Sofia Aru
Chief Sales Officer
sofia.aru@avensia.com

Sofia has been with Avensia since October 2018. Prior to joining the company, Sofia was Sales Service Solution Professional at Microsoft and worked within the company for fours years.

Sofia has aMaster of Science in Business Administration from Lund University.

Holdings in Avensia: 0 shares.
Stock options: 75 000

Nina-BMD2

Nina Quist
VP Business Unit Information Management & Business Manager
nina.quist@avensia.com

Nina has been with Avensia since May 2020. Prior to joining the company, Nina was heading up a B2B Customer Success Centre at Visma. Nina has 15+ years of experience from various senior management positions, both nationally and internationally, at Ericsson and Sony.

She has a BSc in Business Administration from Linné University in Växjö.

Holdings in Avensia: 3 000 shares.
Stock options: 125 000

Andreas-schon

Andreas Schön
VP Business Unit Strategy
andreas.schon@avensia.com

Andreas has been with Avensia since December 2021. Prior to joining the company, Andreas was Consultant Unit Manager at Cybercom. He has +20 years experience from various senior management positions in consulting and digital services industry, including COO at e-commerce retailer CDON.COM.

Andreas holds a Master of Science in Business Administration from Lund University.

Holdings in Avensia: 0
Stock options: 50 000

Henrik-VP-Commerce

Henrik Sellberg
VP Business Unit Commerce
henrik.sellberg@avensia.com

Henrik has been with Avensia since 2016. Prior to Avensia, Henrik has worked with web and e-commerce development since 2001. He has held management positions from various companies, such as Capgemini.

Henrik has a Master of science in Civil Engineering from Lund University. 

Holdings in Avensia: 33 469 shares.
Stock options: 0

Johan-SC-2

Johan Sommar
Chief Strategist
johan.sommar@avensia.com

Johan has been with Avensia since 2015 and been involved in most of Avensia's larger retail and D2C projects. Prior to Avensia, Johan has held positions as Management Consultant, Managing Director, retail coordinator and business developer within e-commerce and retail.

He has a Master of science in Business administration from University of Linköping and extended degree in consumer behavior from University of Auckland, NZ

Holdings in Avensia: 5 552 shares.
Stock options: 50 000

Patrik-cco3

Patrik Sundquist
Chief Commercial Officer
patrik.sundquist@avensia.com

Patrik started at Avensia 2016 by establishing the Stockholm office. Prior to this Patrik had been working at Episerver (Optimizely). Since then Patrik have had the role of sales director, being responsible for the new business as well as managing important alliances with partners.

Patrik went to Östra real and completed the Social science high school program. 

Holdings in Avensia: 0 shares.
Stock options: 75 000

Kjetil

Kjetil Vetlejord
VP Shared Operations & Customer Success
kjetil.vetlejord@avensia.com

Kjetil has been with Avensia since 2021. Prior to joining the company, Kjetil was CTO at E.ON Nordic. He has more than 18 years experience from Marketing, IT and Sales.

Kjetil has a degree in information technology from Copenhagen Business School.

Holdings in Avensia: 0
Stock options: 0

anders-w-CFO2

Anders Wehtje
Chief Financial Officer
anders.wehtje@avensia.com

Anders has been with Avensia since 2005 when he joined the company as a member of the board. In 2020, Anders joined the management team as the CFO of Avensia. Prior to joining Avensia, Anders held several positions as CFO or CEO in various industries and companies over a period of app. 20 years (AMW Holding GmbH, EstLine, UPS, McDonalds, Volito and Allokton). Anders has also spent app. 10 years as entrepreneur in East Africa.

Anders has a bachelor´s degree from Stockholm School of Economics.

Holdings in Avensia: 3 905 000 shares.
Stock options: 125 000

At Avensia

We are here to define Modern Commerce

As modern commerce is constantly changing and adapting to new situations, we must push the boundaries of what is possible. For us, defining modern commerce happens as we continuously invent it and reinvent it. Together with our customers we find the edge in modern commerce.