Management Team

The Avensia management team brings innovative leadership and a diverse skillset. Together, we’re dedicated to seeing people succeed. Our passion is to create synergy by building up individual strengths into a stronger whole – creating a bright future in modern commerce for our colleagues, customers and communities.


Robin Gustafsson

Robin was Avensia's CEO between 2011-2018 and is also co-founder of the company. He has a background as a consultant within software development and structural mechanics. Robin is the chairman of Svenska Medalj and board director of CoolStuff.

Robin holds a Master of Science in Civil Engineering from LTH. 

Holdings in Avensia: 1 952 221 shares
Stock options: 0


Åsa Afshari
Chief People Officer

Åsa joined Avensia in Jan 2018. Prior to joining the company, Åsa was HR Manager at IKEA IT. Before that she was with Massive Entertainment – a Ubisoft studio and she also has several years of experience from company EMS ekonomi och Personal as HR consultant.

She has a Bachelor degree in Social Science from Linné University in Växjö.

Holdings in Avensia: 1 974 shares
Stock options: 41 000


Anders Wehtje
Chief Financial Officer

Anders has been with Avensia since 2005 when he joined the company as a member of the board. In 2020, Anders joined the management team as the CFO of Avensia. Prior to joining Avensia, Anders held several positions as CFO or CEO in various industries and companies over a period of app. 20 years (AMW Holding GmbH, EstLine, UPS, McDonalds, Volito and Allokton). Anders has also spent app. 10 years as entrepreneur in East Africa.

Anders has a bachelor´s degree from Stockholm School of Economics.

Holdings in Avensia: 3 905 000 shares.
Stock options: 125 000


Andreas Wullrich
Chief Operating Officer

Andreas joined Avensia in Oct 2020. Prior to joining the company, Andreas was Services Practice Lead at Microsoft Sweden. Before that he was with Netlight and he also has several years of experience from Connecta and Linq Systems in different managerial functions focusing on growth and expansion.

He has studied Computer Science and Math at Umeå University.

Holdings in Avensia: 5 000 shares.
Stock options: 250 000


Sofia Aru
Chief Sales Officer

Sofia has been with Avensia since October 2018. Prior to joining the company, Sofia was Sales Service Solution Professional at Microsoft and worked within the company for fours years.

Sofia has aMaster of Science in Business Administration from Lund University.

Holdings in Avensia: 0 shares.
Stock options: 0


Fredrik André
Chief Marketing Officer

Fredrik has been with Avensia since Jan 2020. Before that, Fredrik was VP Global Marketing at Medius. Fredrik has 20+ years experience from various marketing and sales management positions in the tech and logistic industry, including Visma, AP Moller Maersk and Autodesk.

He holds a master in marketing and a BSc in Construction.

Holdings in Avensia: 16 407 shares.
Stock options: 125 000


Nina Quist
VP Business Unit Information Management & Business Manager

Nina has been with Avensia since May 2020. Prior to joining the company, Nina was heading up a B2B Customer Success Centre at Visma. Nina has 15+ years of experience from various senior management positions, both nationally and internationally, at Ericsson and Sony.

She has a BSc in Business Administration from Linné University in Växjö.

Holdings in Avensia: 3 000 shares.
Stock options: 125 000


Patrik Sundquist
Chief Commercial Officer

Patrik started at Avensia 2016 by establishing the Stockholm office. Prior to this Patrik had been working at Episerver (Optimizely). Since then Patrik have had the role of sales director, being responsible for the new business as well as managing important alliances with partners.

Patrik went to Östra real and completed the Social science high school program. 

Holdings in Avensia: 0 shares.
Stock options: 75 000


Johan Sommar
Chief Strategist

Johan has been with Avensia since 2015 and been involved in most of Avensia's larger retail and D2C projects. Prior to Avensia, Johan has held positions as Management Consultant, Managing Director, retail coordinator and business developer within e-commerce and retail.

He has a Master of science in Business administration from University of Linköping and extended degree in consumer behavior from University of Auckland, NZ

Holdings in Avensia: 5 552 shares.
Stock options: 50 000

At Avensia

We are here to define Modern Commerce

As modern commerce is constantly changing and adapting to new situations, we must push the boundaries of what is possible. For us, defining modern commerce happens as we continuously invent it and reinvent it. Together with our customers we find the edge in modern commerce.

Extended management team

Johan Liljeros

General Manager
North America

Tor Eivind Aurdal

General Manager

Cate Trotter

General Manager
Insider Trends, UK

Jörgen Bertilsson

VP & General Manager
Avensia Philippines

Lisa Logren

Head of Accounting

Nicklas Öberg

Head of IT