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Management Team

The Avensia management team brings innovative leadership and a diverse skillset. Together, we’re dedicated to seeing people succeed. Our passion is to create synergy by building up individual strengths into a stronger whole – creating a bright future in modern commerce for our colleagues, customers and communities.


Robin Gustafsson

Robin has been Avensia's CEO since 2020. He held the same position between 2011-2018 and is also co-founder of the company. He has a background as a consultant in software development and structural mechanics. Robin is the chairman of Svenska Medalj and board director of CoolStuff.

Robin holds a Master of Science in Civil Engineering from LTH. 


Åsa Afshari
Chief People Officer

Åsa joined Avensia in Jan 2018. Prior to joining the company, Åsa was HR Manager at IKEA IT. Before that she was with Massive Entertainment – a Ubisoft studio and she also has several years of experience from company EMS ekonomi och Personal as HR consultant.

She has a Bachelor degree in Social Science from Linné University in Växjö.


Tor Eivind Aurdal
Acting Chief Sales Officer

Acting CSO since January 1, 2024. Tor Eivind has been working at Avensia since 2019 in sales and as the Country Manager for Norway. Prior to Avensia, Tor Eivind has held various roles in sales, and had a key role in the establishment of Apsis presence in Norway.

Tor Eivind has Bachelor's degree in Economics and Marketing from BI, Norway.


Jens Axelsson
VP Business Unit Customer Experience

Jens has been with Avensia since 2017. Prior to that, Jens held numerous leading positions in the retail and travel industry. He has more than 20 years of experience in roles focused on CX, marketing, e-commerce, and business development. Jens has a Master of Science in Business Development and Marketing Economics from IHM Business School.


Lisa Logren
Chief Financial Officer

Lisa has been workin at Avensia since 2020 as Head of Accounting and then CFO since 2023. Prior to Avensia, Lisa has a background as Authorized Public Accountant at Deloitte. 

Lisa has a Master of Science in Business Administration from Lund University. 


Nina Quist
VP Business Unit Information Management & Business Manager

Nina has been with Avensia since May 2020. Prior to joining the company, Nina was heading up a B2B Customer Success Centre at Visma. Nina has 15+ years of experience from various senior management positions, both nationally and internationally, at Ericsson and Sony.

She has a BSc in Business Administration from Linné University in Växjö.


Henrik Sellberg
VP Business Unit Commerce

Henrik has been with Avensia since 2016. Prior to Avensia, Henrik has worked with web and e-commerce development since 2001. He has held management positions from various companies, such as Capgemini.

Henrik has a Master of science in Civil Engineering from Lund University. 


Johan Sommar
Chief Strategist

Johan has been with Avensia since 2015 and been involved in most of Avensia's larger retail and D2C projects. Prior to Avensia, Johan has held positions as Management Consultant, Managing Director, retail coordinator and business developer within e-commerce and retail.

He has a Master of science in Business administration from University of Linköping and extended degree in consumer behavior from University of Auckland, NZ


Patrik Sundquist
Chief Commercial Officer

Patrik started at Avensia 2016 by establishing the Stockholm office. Prior to this Patrik had been working at Episerver (Optimizely). Since then Patrik have had the role of sales director, being responsible for the new business as well as managing important alliances with partners.

Patrik went to Östra real and completed the Social science high school program. 

At Avensia

We are here to define Modern Commerce

As modern commerce is constantly changing and adapting to new situations, we must push the boundaries of what is possible. For us, defining modern commerce happens as we continuously invent it and reinvent it. Together with our customers we find the edge in modern commerce.