1) Generating Online Traffic
Supporting you with search engine optimization, with the goal of attracting organic search traffic for free. Organic search results are the online version of foot traffic – if people aren’t finding you, they can’t buy what you’re selling. Avensia brings a deeply-researched keyword focus to the creation of online traffic through the world’s leading search engines and e-commerce platforms. More traffic naturally means more sales, and sales are what you’re ultimately trying to drive.
2) Increasing Conversions
Creating the smoothest checkout process possible to avoid lost sales – focusing on factors like load speeds. Traffic is great, but you need those visitors to convert. At Avensia, we know how crucial those conversions are to your e-commerce business. Conversion is more than just moving a customer from the top of the funnel to the bottom, it’s about creating a sense of trust and value. Good conversions now lead to more, returning customers later.
3) Improving Average Order Value
Avensia leverages a recommendation and relevance platform, like Apptus eSales, to improve upselling and cross-selling. We also have our decades of experience and capable experts who can help you find the sweet spots in your pricing structure–how much to charge, what to include, and when to shift those numbers to fit a potentially turbulent e-commerce ecosystem.
Our online sales techniques often involve e-commerce developers and strategists throughout the business, as well as hand-picked tech companies from our partner network. This gives us access to an enormous range of possibilities and digital expertise – all focused on improving the online sales KPIs that really matter.