Contact us

What Is Modern Commerce?

Modern commerce includes your digital sales channels, physical stores, social media campaigns, e-mail marketing – and everything in between. In short, it’s all the touchpoints where you interact with your customers. To succeed, you need to connect all the dots of your modern commerce landscape and offer a consistent customer experience. This is where Avensia’s expert team comes in.

The Keys to Modern Commerce

To optimize your business for modern commerce, you’ll need to work on a few key areas:

Master complexity

New technology, channels and changing customer behavior. All happening at high-speed. Many companies are stuck in slow legacy systems, processes and culture. This creates an impossible situation as the gap between where you are today and where you need to be tomorrow is rapidly growing. We believe that dividing operations into focused areas, systems and processes and adding high quality glue to connect the dots is the right way forward. Only then you’ll be able to focus on the customer experience, prioritize actions and build technology that scales with your business and customer base.

Navigate the future

Understanding the world, your customers, your employees, your competitors, is crucial to stay ahead and develop your business. The problem is not lack of data. Today, everything can be measured. The key is to understand what data to measure, how to use the data and how to connect it to the goals you want to achieve. With the relevant data and insights at hand you can make more informed decisions, predict changes and better understand which trends make sense for your business.

Build resilience

External change is often faster than internal adaptation. Creating an adaptable culture with a strong focus on delivering on the customers ever changing needs is core to coping with the complexity of today. It’s not what happens around you that will make the difference. It’s how you as a company decide to manage that change. With a resilient organization and culture, you’ll be able to create the competitive advantage you need to innovate and stay ahead.

Control data

Because modern commerce has the ability to reach larger audiences than ever before, it’s also an amazing source of valuable customer data. With the right technology support in place, you will be able to track user behavior across all your sales channels. This will provide you with insights into the preferences of your customers, and then you can use that data to make changes. If you’re not making data-driven decisions for your business in modern commerce, you’re essentially just guessing.

We Support the Winners in Modern Commerce

Your Modern Commerce Partner

At Avensia, we’ve got the expertise and technology to help find your path to modern commerce success. Together with your team we’ll define the objectives that’ll make your business a winner. Then we recommend the strategies and tools to help you get there. Our comprehensive modern commerce services include:

Business Transformation

Get expert advice on business development, strategy, organization and change management.

Information Management

But I must explain to you how all this mistaken idea of denouncing pleasure and praising


Build winning platforms and tactics with battle-tested technology and market-leading expertise.

Customer Experience

Offer your customers optimized, coherent and smooth buying journeys.


We really got this one right by combining Avensia's deep knowledge of modern commerce, commercetools’ composable platform, and Avensia Excite's powerful performance

Bank Bergström, CEO Nordic Nest

Read case
Avensia help us to stay ahead, in the technical perspective and from a business perspective. We've built an e-commerce platform tailor-made for our needs and the needs of the modern consumer

Staffan Backman, KICKS

Read case
Apohem has just started its growth journey and together with Avensia we now have a platform that can scale and support extensive growth.

Gustav Hasselgren, CEO, Apohem

Read case

Interesting reads to get inspired


Busting 5 Myths About Pre-packaged E-commerce Platforms

With the rise of pre-packaged platforms come misconceptions and inaccurate assumptions. In this article, we demystify five common myths.


How to Understand, Digitize, and Optimize Complex Sales in B2B

B2B sales are complex due to the diverse nature of each business, making digitization challenging. In order to optimize sales, B2B companies must understand their unique needs.

How to Engage the Polarized Customer

How to Engage the Polarized Customer

In today's retail landscape, brands are faced with the challange of engaging a polarized audience with conflicting desires and priorities.

Let’s talk modern commerce!

We’ve worked with customers who are leaders in their respective industries to help them set higher goals and then achieve these goals. Let’s discuss how we can help your business win in modern commerce. Fill out the form and we’ll be in touch to set up a quick call.