What assets did Coop have in place that helped get the new e-commerce up and running in such short time?
- From a technical point of view, the number one thing that made it possible was that Coop already had their product information in inriver PIM. They had their data in order. If there is no product model and product data in place, you will have to spend weeks, if not months, before you are ready to sell the products on a website, says Christian Andersson.
- As a customer, Coop had both the willingness to work hard and a pragmatic approach. The trust they put in us to use our best practices and to take quick decisions without their involvement was necessary for us to be fast, says Tor Eivind Aurdal.