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Web Experimentation Strategies

Save time, money and reputation by making sure that you always deliver relevant experiences. With an experimentation platform, you can do A/B and multivariate testing on features, pages or customer journeys in your e-commerce and all other channels. Use customer insights to make data driven decisions, find your competitive edge and significantly increase conversion.

Drive Sales with Seamless Web Experimentation and Testing

With a platform for experimentation through A/B and multivariate testing, you will soon know what converts, and what’s not worth spending time and resources on anymore.

Implementation is simple and has no effect on page load times. Paste a snippet of code on pages where you would like to test or track goals. Or test new features before they are rolled out. With a best-in-class API, you can experiment with unlimited variations.

Benefits of Experiment-Driven E-Commerce Development

Studies have shown that a simple test can have a significant impact on ROI. Multivariate testing allows you to simultaneously test multiple versions of a page or feature to see which performs best. There's no guesswork, no spaghetti-against-the-wall, no mysterious trick that "just works." It's data, pure and simple, with measurable and significant impact.

A Test & Learn mindset empowers teams to be creative in problem-solving.

By helping your team find the best course of action quickly and efficiently, experimentation frees up time and energy to be spent on other important tasks. Additionally, a culture of experimentation can help foster a more creative and innovative team spirit.


Maintain Competitive Edge and Make Smarter Investments

In the world of business, change is the only constant. To stay ahead of the competition, you need to be able to rapidly experiment with new ideas and quickly adapt to changes in the market. Web experimentation can help you do just that by allowing you to A/B test different hypotheses and find the best course of action quickly and efficiently.

Build Resilience and Increase Agility in Uncertain Times

Uncertainty is a fact of life, and it's only going to become more common in the years to come. To thrive in spite of uncertainty, you need to make flexibility, agility and testing part of your way of working. Experimentation can help you do just that by letting you shift your strategy as the data demands.

Mitigate Risk in Decision Making

By testing new ideas before fully committing to them, you can mitigate the risk of making a bad decision or rolling out a new experience that flops. Experimentation allows you to find the best course of action quickly and efficiently, with minimal risk.

The ability to rapidly experiment with new ideas and quickly adapt to changes in the market is essential for any business that wants to remain agile and data-driven. Experimentation can help you zig when the market zags, staying ahead of the competition, charting new courses of profitability, and allowing you to test different hypotheses.

Save Money, Time, and Reputation by Improving Poor Experiences

A bad experience can cost a company dearly, and it happens fast- a customer visiting your e-commerce website decides within seconds whether they're going to spend any more time there. If your customers have a bad time, then you'll have a bad time, too, with decreased sales, lower engagement, and tanking search engine placement.

Stat increasing your conversions ⬇️

Ready to Start Testing and Improving?

With experience from hundreds of digital commerce and business development projects, we can leverage your unique selling points with a tailor-made strategy and best-of breed technology.

Find out how Avensia can help you fuel your business growth. Provide your contact information and we will be in touch very soon.