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Avensia Modern Commerce Talks

What is a strategic CRM implementation?

Implementing a modern CRM can be a game-changing addition to a retailer's tech stack. But you cannot expect the SW to do magic on its own. You need to translate your business needs into system logic, and you need to feed the system with the right data to make a difference for your customers. In short, you need an implementation strategy. In this talk you will learn what it is. 

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In this Modern Commerce Talk, Jack Stratten talks to Fredrik Forssberg, Senior Commerce Advisor within the area of Customer Experience and Loyalty. In his job, he helps clients get the most out of their CRM systems, by working as a bridge between the IT department and the business operations.

Customer data is important in CRM projects, but it is equally important that the organization that will handle it can use it in the right way. This is where Avensia's experts within CRM and customer loyalty come in, they have both technical and strategic competence, and extensive experience of working with relationship commerce. 

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customer experience first mindset

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