White paper 5 Thought-Provoking Retail Trends for 2026
2026 is already reshaping retail, but not in the ways you’ve heard before.
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Download the white paper to find out more about which trends to keep up with this year.
As we step into a new year, familiar trend lists are being recycled yet again. But the signals we’re seeing across modern commerce point to a different set of shifts, ones that will directly impact how retailers grow, compete, and stay relevant in 2026.
In this white paper, we go beyond the obvious and explore five emerging retail trends that are already taking hold over the next 12 months:
- Advertising is coming to AI chatbots
- Stores are now test spaces
- Consumer data insights are changing returns
- Entertainment platforms are replacing social media
- Customer trust will be the new competition ground
AI platforms – and brands – will need to tread carefully with the introduction of sponsored content, ads, or even recommendations that a user hasn’t asked for if they want to maintain consumers’ trust in AI chatbots, particularly as AI companies try to move into agentic AI.
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Download the white paper to find out more about which trends to keep up with this year.