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Out With the Old, In with the New: Eurosko's Digital Transformation

Eurosko, Scandinavia’s largest shoe retailer, were facing challenges with their e-commerce solution that just didn’t match their high ambitions. The company was eager to strengthen its digital presence and create a world-class omnichannel customer journey. To reach their goal, Eurosko partnered with Avensia to develop a brand-new e-commerce platform designed to optimize digital and in-store synergy for long-term success. 

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Industry

Footwear


Geography

Norway

 

Project scope

E-commerce, Business Transformation


Website

eurosko.com

Solutions

Avensia Excite built on commercetools, Contentful, Omnium and Voyado

 

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Quote
From a technical point of view, it was important that we had a partner who could take responsibility for all integrations and that we could use the solutions without having to think about it too much or use our own resources. That is what Avensia did with their Excite product.
Jostein Sørli, CIO at Eurosko

The path towards a seamless omnichannel experience

Eurosko’s 430 physical stores in Sweden, Norway and Denmark are the most important part of the company’s business. Since the stores double as fulfillment hubs, Eurosko are dependent on smooth omnichannel processes and data flows.  

It was therefore crucial for the company to have well-functioning systems in place to allocate web orders to the nearest store. However, the aim was to identify the best way to use digital channels to support the overall customer experience. Eurosko wanted to drive a holistic customer experience through every touchpoint: a customer club, staff interactions, in-store materials and screens, website, campaigns, advertisements, newsletters, search functions, and social media. In other words, they wanted to ensure a connected customer journey from start to finish. 

The goal:

  • Make Eurosko Group a leading omnichannel actor within the fashion industry
  • Create a seamless omnichannel experience that integrates effortlessly with the company’s physical stores
  • Ensure adaptability to future market changes
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The challenge

Creating a Competitive and Scalable Digital Solution

Eurosko operated with several legacy solutions and had no centralized data platform to integrate its various systems. For example, the self-developed point of sale (POS) system had been in use for over 25 years.

While they had made incremental updates, they soon realized these improvements weren’t enough. Consumer expectations were rising, digital competition was intensifying, and their existing web solution was plagued with recurring issues, making it unsustainable for long-term success. Faced with the decision to upgrade their existing setup or invest in a completely new solution, Eurosko chose to future-proof their business with the help of Avensia.

Quote
Our previous e-commerce solution limited us. We needed a modern technology platform, one that would support long-term growth and scalability.
Josten Sørli, CIO at Eurosko
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The solution

A Brand-New Composable E-Commerce Platform

To meet Eurosko’s needs, Avensia delivered a composable commerce solution built on a modular architecture, enabling centralized marketing, local store fulfillment, and adaptability to evolving trends and technologies. By using Avensia Excite, a pre-packaged platform with built-in integrations,  Eurosko didn’t need to find in-house expertise. They also benefitted from the flexibility and scalability of a composable platform that Avensia could offer. 

Beyond technology, Avensia provided strategic guidance, ensuring best practices, operational efficiency, and alignment with Eurosko’s long-term business goals.  

Quote
Avensia is a partner that matches us very well technically, demonstrating competence in both our products and in business.
Jostein Sørli, CIO at Eurosko
The results

Flexibility, Adaptivity and Competitiveness

Eurosko now operates a highly flexible and scalable e-commerce platform, seamlessly integrating commercetools (e-commerce), Contentful (CMS), Omnium (OMS), and Voyado (customer experience), connected to its existing ERP and PIM solutions. The new solution has given Eurosko the capacity and flexibility it needed to continuously optimize operations, enhance customer experiences and easily adapt to future needs and market changes.

Eurosko is thereby well-equipped to drive future growth and strengthen its competitive position in the Scandinavian retail market. This transformation marks a significant step toward Eurosko’s vision of delivering the best omnichannel shopping experience in the industry.  

 

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Quote
Things won’t always look like they do today. For us, it’s important to be able to act quickly when we notice that things aren’t working optimally anymore. Thanks to the new platform we now have the flexibility to change single components and make sure we always have the best setup.
Hanne Løken Olsen, Marketing Director at Eurosko

Do you want to learn more about how we helped Eurosko with their digital transformation? Get in touch!