Beauty & Fashion / E-commerce / B2C

A future-proof and scalable modern commerce solution

Lyko has a clear vision about where they are going, and are willing to change, take quick decisions and explore new paths. Lyko's e-commerce is constantly growing and has become the social go-to-place for anyone interested in beauty and haircare. 

Type of project:

E-commerce, social community for members, hair salons and product brands

Core products & technology:

Storefront Nitro on Episerver Commerce & CMS, Apptus eSales

Strategy

Being the first who used Avensia's framework Storefront Nitro, the  strategy was to create a brand new standard for e-commerce and support their journey towards 1 BN SEK ( 120 000 000 USD).  

Goal

A future-proof and scalable modern commerce solution that would make Lyko stand out in competition and satisfy modern consumers' need for speed and performance.

The challenge

Stand out in competition and future-proof the digital infrastructure

When upgrades and too many customized adjustments became a bottleneck for their digital business development, Lyko had a choice. They could do a simple upgrade and make the site much better, or they could do something really exceptional, that no one had done before. They chose exceptional.

When Avensia presented the idea which would later become the Storefront Nitro framework, Lyko saw its potential. Storefront Nitro was invented as an answer to customers’ increased demands for performance and stability. The innovative architecture speeds up response times and makes the mobile site stable, even when the network is unstable, e.g. on a train or on a bus. A significant part of Lyko’s target group wanted just that, so Lyko and Avensia realized the idea together.

Quote
We chose Avensia because we believed that their platform would last long-term. We are not so much focused on what happens in one year, we look five years ahead. If you only chose a solution based on functionality there is a risk that it will be difficult to scale up. As a growing company, it is just as important that the solution is solid.
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The solution

A tech stack totally centered around performance

Storefront Nitro is a framework built on thoroughly battle tested components from frontrunners such as Microsoft and Facebook. The whole tech stack is centered around performance. It uses the latest browser technologies to ensure the application is resilient against slow and spotty networks.

Lyko's site was launched in November 2017, and over the past years Lyko has experienced stronger growth than most of their colleagues in the industry, and the site is performing completely as expected. The results for 2019 showed a sales growth for online with 41% and during Black Week the same year, Lyko sold more than three items per second, on average.  

Social platform for beauty, skin- and haircare

 In order to increase engagement, encourage customers to visit the site often and to stay there longer, Lyko and Avensia have added a social platform for beauty, skin- and haircare to Lyko.com. Once you have a profile, you can get inspiration, share experiences, discuss, comment post and pictures of yourself using the products. Everyone has their own profile, customers, hair and skin studios and a lot of brands. In the social feed everyone can comment, rate products and ask questions about skin-and haircare, to be answered by the community.   

The social platform works as a link between the site, Lyko’s hair salons and physical stores. The booking system is already integrated with the ecommerce, allowing the customer to use the site for both shopping and booking of treatements. This connection will be developed further in order to enhance the customer experience.

Quote
Avensia knows that we have big plans. Their solutions are future-proof and solid and ready for new functionality based on new ideas. The developers are not working only to get the job done, they put themselves in the customers’ shoes, and make sure that their experiences are top notch, whenever they communicate with Lyko.  
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3

items sold per second during 2019 Black Week sales peak 

1 B SEK

in turnaround in 2019

74 %

of turnaround came from their digital commerce in 2019

Continuous work

Curious and fast business development

Lyko has a clear vision about where they are going, and they know that to keep a place on the market in the future they need to be willing to change, take quick decisions and to explore new paths with agility. They are very humble towards the experienced team at Avensia and are always open to hear their views.

The relationship between customer and supplier has developed into a close partnership and today the team at Avensia works as remote part of Lyko’s organization. They have joint weekly meetings and are in many ways working as closely as if they were colleagues.

Quote
To me, an innovative way of working is to give everyone the freedom to question everything. We know what has taken us this far, but we don’t know what will take us to our next destination. Our team at Avensia is important to us in that aspect.  When everyone can be honest and challenge each other, you can work efficiently and reach the best of results.