Premium Case Study Interview
Lyko´s Ambition: Becoming Number One in Beauty With a Scalable Platform
Lyko is on a mission to become the number one beauty destination. The omnichannel hair and beauty expert is determined to provide exceptional customer experience whilst expanding the business. To succeed, Lyko opted for a scalable platform and Avensia as a long-term and trusted partner, enabling fast-paced and extensive growth.
In this 14-minute case study, Rickard Lyko, founder and CEO of Lyko, will share learnings, success factors and hands-on advice from his journey. You will get insight into Lyko´s approach to modern commerce, the reason for partnering with Avensia and more.
Listen to Find Out More About:
- The importance of long-term scalability, supporting increased complexity
- How customer service is enabling optimization and development
- How the Avensia Nitro framework solve thoir challenges
- Goals, KPI´s and Lyko´s definition of success
- …and the reason behind purposely lowering the conversion rate
Meet our speakers
Richard Lyko, Founder and CEO at Lyko. Richard has had an incredible journey with the family business Lyko, which in only a few years grew from being a local hairdresser to become one of the largest online retailers for hair and beauty products in Sweden.
Johan Liljeros, Senior Commerce Advisor at Avensia. Johan has 20 years of experience of e-commerce strategy, implementation and optimization.