Premium Case Study Interview

Lyko´s Ambition: Becoming Number One in Beauty With a Scalable Platform

Lyko is on a mission to become the number one beauty destination. The omnichannel hair and beauty expert is determined to provide exceptional customer experience whilst expanding the business. To succeed, Lyko opted for a scalable platform and Avensia as a long-term and trusted partner, enabling fast-paced and extensive growth.

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In this 14-minute case study, Rickard Lyko, founder and CEO of Lyko, will share learnings, success factors and hands-on advice from his journey. You will get insight into Lyko´s approach to modern commerce, the reason for partnering with Avensia and more.

Listen to Find Out More About:

  • The importance of long-term scalability, supporting increased complexity
  • How customer service is enabling optimization and development
  • How the Avensia Nitro framework solve thoir challenges
  • Goals, KPI´s and Lyko´s definition of success
  • …and the reason behind purposely lowering the conversion rate

Meet our speakers

richard-lykoRichard Lyko, Founder and CEO at Lyko. Richard has had an incredible journey with the family business Lyko, which in only a few years grew from being a local hairdresser to become one of the largest online retailers for hair and beauty products in Sweden.

    

johan-transparent4Johan Liljeros, Senior Commerce Advisor at Avensia. Johan has 20 years of experience of e-commerce strategy, implementation and optimization.

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