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Beauty & Fashion / E-commerce / B2C

An e-commerce with speed and constant inspiration

The Storefront Nitro framework, in combination with the dedicated development team at Avensia, is a perfect fit for NA-KD's needs. It provides them with a low threshold to test and implement new features, to stay relevant and offer their customers new and exciting experiences in the NA-KD online ecosystem.

Type of project:

E-commerce, digital strategy

Strategy

A powerful digital platform for fast exponential growth. A multi-brand, multi-market, multi-currency e-commerce fueling NA-KD's business model; influencer marketing, fast collections, rich content and frequent communication. 

Goal

Launch a solid and scalable e-commerce solution that could stand the test of time, allow for constant evolution, deliver world-class page speed under heavy load and most importantly:  satisfy NA-KD's demanding customers.

The challenge

Meet customer demands and realize NA-KD’s ambitions

After the company was founded in 2015, NA-KD had experienced strong growth and were in need of a new e-commerce solution that could meet the company's high ambitions and satisfy the needs of their customers. NA-KD's customer base is characterized by impatience with slow sites and a constant craving for news, trends and inspiration.

Modern commerce is all about being able to quickly adapt your offer and your content to new customer behavior and trends, with the help of data. 

The fashion company therefore needed speed, performance and a solid ground to build their website on, to be able to keep up with customer demands and really stand out.

NA-KD-hero-2pc-low
Quote
We want to offer a unique e-commerce experience to women all over the world. To succeed, we need to continuously develop our site and its content. With Avensia as a partner, we have the opportunity to manage our customers' high expectations while meeting our goals for growth.
The solution

A blazingly fast site focused on inspiration

NA-KD decided to build their new site on the Episerver Commerce platform, with Avensia’s e-commerce framework Storefront Nitro on top. The combination gives them a solid and scalable ground to work from, as they continue their online success story. The load times are blazingly fast and thanks to clever engineering, the performance is great, even on mobile when the network is shaky. This is especially important as the target group is very impatient.

With 3 million followers on Instagram, and strong focus on influencer marketing and influencer collections, reliable connections with social media and other important marketing channels are crucial. The Storefront Nitro framework, in combination with the dedicated development team at Avensia, is a perfect fit for NA-KD's needs. It gives them a low threshold to test and add new features and functionality, to stay innovative and give their customers new and inspiring experiences.

The turnaround for the first year with the new e-commerce, 2017, was 43,000 USD. In 2018, it was doubled and the growth rate was 95%. Only during Black Week 2018 NA-KD sold for 10.2 million USD. In 2019, the Black Week numbers more than doubled, to 25 million USD.

Episerver Award

E-commerce site of the year

During Episerver Ascend in Stockholm in May 2018, it was announced that NA-KD won the Episerver Award in the category E-commerce site of the year. This is the motivation from the Episerver jury:

"Together with Avensia, NA-KD has developed one of the most modern e-commerce sites in the world. With Avensias's framework, Storefront Nitro, the site is unbelievably fast and works well even when the network is poor. This fits NA-KD's primary target group perfectly, young women who make most of their purchases with their phones. The release of the new site, with revolutionary speed, stability and quality, together with a seamless connection to social media, has taken the company to a leading position within e-commerce".

NA-KD dress
$ 25 M

generated in sales in one week.
Black Week 2019

1.7 million

visits in one day. 
Black Friday 2020

5.4 orders

 per second.
Black Friday 2020

Continuous work

Constantly evolving digital commerce experiences

NA-KD's offer is constantly developed in collaboration with the members of the dedicated development team at Avensia, who spends most of their time on new functionality and innovative solutions for NA-KDs demanding customers.  

NA-KD is one of several retailers in the fashion industry who have chosen to work with Avensia as a long-term partner, with a dedicated development team.

Quote
The fashion industry probably has the most demanding customers, which also means that fashion retailers have reached a high level of digital maturity. We learn a lot from working with NA-KD and we look forward to continuing together on this amazing journey with them. I believe that we can accomplish great things together.

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