Kjell & Company are constantly developing their site and their offer together with Avensia. They are using customer data to make decisions and are always looking to be innovative.
As the pandemic struck, the flexibility of their new digital commerce solution allowed Kjell & Company to act quickly. They accelerated the work to realise many of their plans for digital services. They used their loyalty platform, Voyado, to be able to communicate with people about their closest store and how they could make safe purchases. They also launched a number of safe ways of shopping:
- Curb-side pickup of Click and Collect purchases in just 15 minutes
- Live stream shopping
- One-to-one online video calls between customer and tech expert
- Online queing to video assistance in local store. Customers can take a queue number on the website and will get assistance online when a sales person is available. Payments are handled on the phone and the products are delivered to the customer outside the store.