Your Guide to E-commerce and Omnichannel KPIs
As has often been said, you can’t manage what you can’t measure. And at a time of unprecedented omnichannel change and innovation across the commerce space, measuring has never been more important.
It’s remarkable how often great retail, e-commerce and B2B ideas fail because measuring their success was an afterthought, rather than a first step.
This white paper aims to take a step back from the megatrends and micro trends we’re all trying to navigate and remind us of why KPIs are so pivotal for any commerce project. We’ll then explore the emerging challenge of omnichannel KPIs, and what you need to consider when trying to find the right ones for your business.