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American Orthodontics Turns Complex Orders into Digital Experiences

The global orthodontics manufacturer teamed up with Avensia to digitize and streamline a highly complex order process. The integrated platform now allows customers to easily order directly via the AO-Direct store online, while also providing customer service and sales representatives smooth tools to support the customer throughout the buying journey.




US (HQ), selling and operating in 100 international markets

Project scope

Business Transformation, E-commerce





Avensia Storefront 365 for Dynamics, Optimizely Commerce Cloud with custom-made B2B functionality, integrations to ERP, Salesforce and punch-out procurement tools.



Avensia quickly understood what we wanted to achieve and could advise on updated business processes that aligned with our objectives of creating an enhanced customer experience making complex product orders, increasing internal efficiency and automation while driving revenue, managing costs, and adhering to compliance requirements

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Want to learn more about how we helped American Orthodontics win the digital battle of the customer? Get in touch!