Contact us
Avensia Modern Commerce Talks

What Does it Take to Build a Composable Organization?

Making composable commerce happen doesn't start with technology. Kelly Goetsch, Chief Strategy Officer at commercetools, reveals how the organization plays a key role in realizing a composable approach to modern commerce. 


A successful composable commerce project starts with your organization, not the technology. By establishing ownership, minimizing silos, creating internal pride, and nurturing the right mindset you can realize the composable approach to modern commerce, speeding up your time

Kelly Goetsch, Chief Strategy Officer at commercetools is a chartered expert in composable commerce. In this Modern Commerce Talk, he shares the advantages of a composable organization, the risk of keeping a legacy structure, and what it takes to succeed. 

All audio episodes

Access all audio episodes in one place

We've gathered all audio episodes in one place so that you don't need to jump between pages to find a topic of interest. Click the button to access.


Get first hand access to newly produced commerce talks and other thought leadership content like white papers, webinars, blog posts and news.