How You Can Start Selling Online Using E-Commerce
1. Choose Your Commerce Platform
The first thing you want to do is research commerce platforms. The platform is where you’ll build your site, and the pros and cons of each can vary wildly.
You’ll want to look for a platform that can accommodate all of your needs. Some platforms will come packaged with B2B tools that can help you track data and manage inventory while having a baked-in payment and checkout process. Other platforms might require you to get those tools on your own.
For U.S. manufacturers, you’re going to want a platform that gives you the capabilities to create a site that’s engaging for potential customers and dynamic enough that you can enact changes to your site as needed.
2. Build Your Online Storefront
After you’ve chosen a platform, it’s time to build your site. You want your online store to be engaging, easy to use, and to be unified with your brand. In essence, you want to give customers the same feeling and service level online that the experience of meeting a sales representative at one of your physical locations.
When building your site, try to imagine what the customer will want from the journey when they’re shopping. Obviously they’ll want the products easily accessible and searchable. The navigation should be as intuitive as possible, and the checkout process should be smooth.
3. Consider Your Tools
There are a lot of tools you’ll need to consider when setting up an e-commerce channel for your manufacturing business.
One of the best things about e-commerce, like we mentioned above, is all the useful customer and user data you’ll naturally acquire as people use your site and place orders. However, that won’t mean anything if you don’t have a customer relationship management (CRM) tool to collect and centralize it.
You’ll also need a product information management tool (PIM) to manage your inventory. This will help you with things like updating stock and product descriptions on your site. It can also help you provide customers with product recommendations based on what they’re searching for using tags and product details.
And, of course, you’re going to need to be able to actually process the payments that people use to make purchases. If you’re planning on selling internationally, you’ll want to make sure that whatever payment solution you use can incorporate foreign currency.
Avensia Can Help U.S. Manufacturers Start Selling Online
There’s a lot to keep track of when getting into e-commerce, especially if you’re a U.S. manufacturing business. It’s okay if it seems daunting at first, or you don’t know exactly where to start.
At Avensia, helping companies like yours succeed in e-commerce is what we do. We will work with you along every step of the way to help you find the perfect platform, build an engaging website, and boost your sales via omnichannel strategy and technical implementations.
Our philosophy is that the customer is always the most important component, whether it’s in B2B or D2C business. So everything we do with you will essentially be working to provide the best possible customer experience and, ultimately, maximize your sales power.
If you’re interested in working with a team of experienced e-commerce specialists, designers, and business veterans, contact us today and let’s talk about how we can help.