On-demand video Lyko: What Does It Really Take to Build a Retail Winner?

Watch Avensia Group CEO Robin Gustafsson in an exclusive conversation with Lyko CEO and Founder Rickard Lyko about growth, bold bets, costly mistakes and why some of the most accepted truths in e-commerce may be worth challenging.

In this candid conversation from Avensia Edge, Rickard shares the thinking behind some of Lyko’s most unconventional decisions and the lessons learned when things didn’t go according to plan, including:

• Why would an e-commerce company deliberately want a lower conversion rate?

• Why does Rickard believe customer loyalty is never guaranteed?

• What does it really take to make community and retail media work?

• And after 18 years of rapid growth, where does he see AI creating actual business value?

“One of our most important ambitions is to lower the conversion rate of our e-commerce.” – Rickard Lyko

Duration: 29 minutes

Language: Swedish

Subtitle: English