Product Information Management goes beyond software implementation, and it's not all about choosing the right technology. You must start with the strategy, defining the business needs and objectives. And most importantly, you need to get your organization on board.
Andreas Josefsson, Business Advisor at Avensia, is a Product Information Management expert. In this Modern Commerce Talk, he shares the success factors in Product Information Management. Get expert advice on where to start and how to avoid the most common pitfalls.