Haglöfs is a Swedish D2C brand, and a leading outdoor clothing and apparel business focusing on sales via direct-to-consumer channels. Bogdan Sarbu is the Global Head of Direct To Consumer at the brand and an expert on direct-to-consumer e-commerce. In this blog post, you’ll learn about the success factors determining whether you make it or break it in D2C.
The Importance of Agility
Making it in D2C doesn’t come easy, and the market is highly competitive. So, what does it take to succeed? According to Bogdan Sarbu, you must focus on the initial customer promise and make sure to deliver on that.
- You need to be agile to deliver on your promise because the promise is not always binary, it depends on the industry, customer type, category, product type, etc. You have to embrace agility to adapt and to deliver on time, says Bogdan Sarbu
With an agile approach, Haglöfs was able to implement a brand-new e-commerce platform in just three months in partnership with Avensia. They didn’t want to compromise on its agility by adding more than the minimum viable product initially. Instead, the brand identified the core of what it wanted to achieve in the launch and the key aspects.
- The tight deadline was possible to meet thanks to the right partner and the MACH architecture. Also, working with a minimum viable project was a key to success and became our focus throughout the project, says Bogdan Sarbu.