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Composable Commerce

What’s the Value of Pre-Packaged Composable Commerce?

Oct 18, 2023

If your e-commerce site needs an upgrade, then you’ve probably come across the term composable commerce in your research. But did you also know there are different ways to go composable?

Well, the e-commerce site you have now clearly isn’t supporting your business needs or you wouldn’t be looking to upgrade. And if it doesn’t support your needs now, then it’s not likely to meet your future requirements three, five or even 10 years down the line. That’s where the value of composable commerce solutions lies. But it’s important to understand that there are a few different paths to the composable commerce route. Today, many businesses choose a pre-packaged composable commerce solution.


What is a Pre-Packaged Composable Commerce Solution?

Let’s quickly look at what composable and pre-packaged mean.

A composable commerce solution is made up of different modules, which each have a specific function or capability.

A pre-packaged composable solution takes those different modules and puts them together with an accelerator to create a ‘package’. The heavy lifting of researching, evaluating, and connecting the modules has already been done for you.

A solid composable commerce package can boost your time to market and give you the agility you need to get ahead of the competition.

What are the Benefits of a Pre-Packaged Composable Commerce Solution?

Time really is money in today’s commerce business. So instead of building an e-commerce platform from the ground up, a pre-packaged composable solution lets you start further ahead than the rest.

Pre-packaged composable commerce platforms are built around well-tested, value-proven components. But those individual elements aren’t where the real value of pre-packaged lies.

Most modern systems on the market today – whether it’s CMS or search engine – will solve 90% of your business challenges. With most individual components offering more or less the same features, having a specific system from a specific supplier is no longer the way to get ahead.

Instead, the value of pre-packaged commerce solutions comes from how you use the components within them. The best pre-packaged solutions – like Avensia Excite – put components together in an optimal way, which helps speed up time to market. In fact, Avensia Excite enables the technical implementation of a multinational high-end e-commerce brand site in as little as 3-4 months.

Top pre-packaged commerce solutions are also supported long-term with new functionality and features added over time, as well as updates when required. This turns the traditional view of system longevity on its head. A pre-packaged platform isn’t a three or five-year investment but an indefinite one. Because the composable structure has different modules delivering specific functions in the best way possible, it’s easy to swap out each component if you outgrow it.

Pre-packaged commerce scales with you. You can keep putting in different components that match your future business needs in a better way, rather than overhauling the entire platform.

It gives you the power to quickly test and deploy new functionality as your business moves into new areas or adapts to new trends in consumer behavior. This agility doesn’t just save money but also time – which adds up to even more financial savings.

What to Look for in a Pre-Packaged Composable Commerce Solution

Not all pre-packaged composable platforms are built the same. There is a big difference between a project where someone offers you a ‘bag of code’ and one where they give you a pre-built solution that keeps on giving.

Code from a developer may be quick and easy to set-up, but it will deteriorate over time due to a lack of updates and new functionality. These are hard for developers to offer when there isn’t any packaging around the code. In contrast, a true pre-packaged composable solution is packaged in modules and delivered like a product.

As a buyer though, it’s not always easy to know what you’re going to get. A key question to ask is whether you will receive ongoing support and new developments.

A good pre-packaged composable commerce platform will also enable you to change one part of your business at a time, minimizing downtime and letting you spread out the cost of investment.

Pre-Packaged Composable Commerce is Future-Proof

The reality of business is that what’s best for your company today might not be right for it tomorrow – especially if you’re doing well and growing. Composable commerce is built on this idea and gives you the right infrastructure to keep adapting.

Avensia has helped many ambitious e-commerce businesses to make the move to composable. Our experienced team can help you work out the best set-up for your business and turn it into a reality.

Get in touch today to find out how composable commerce can futureproof your e-commerce business.