Composable commerce is a best-of-breed strategy that combines different modules – each with their own specific function or capability – to create a digital commerce solution. This means every component is optimized to support your business goals and KPIs.
Jun 03, 2022
As one of the latest trends in e-commerce, you may feel as though you’re hearing the words ‘composable commerce’ everywhere – at conferences, in webinars, in articles, in conversations with your peers.
It’s important to understand that composable commerce isn’t a silver bullet and it’s not right for every company.
Most presentations and discussions position composable commerce as a better option compared to a traditional digital commerce platform.
All of this can make composable commerce sound like something you need to invest in if you want your business to stay ahead. But with investment budgets stretched, you can’t afford to put your money into the wrong approach.
It’s important to understand that composable commerce isn’t a silver bullet and it’s not right for every company. It all comes down to how your business is structured, your organizational readiness, your technology resources and expertise, and future business models.
In fact, it may be that a composed (i.e. pre-packaged and pre-connected modules in a composable setup) or traditional commerce solution is a better fit for your business.
For example, if your business model requires you to regularly add or replace the key components of your commerce platform then a composable or composed solution is the best option. But if you need to go live quickly with a solid platform then a traditional setup might be preferable.
Another factor is whether your business is set up in a way that allows you to take advantage of the benefits of composable commerce.
Sounds more complicated than you thought?
It doesn’t have to be.
Our new white paper will demystify the world of composable commerce, helping you to assess whether it’s right for your business. We’ll guide you through the process, from working out what ‘composable’ means to your business to how to assess the value composable commerce can bring.
