Composable Commerce

How to Make Composable Commerce Work in B2B

Nov 18, 2022

No two B2B businesses are the same. In fact, one of the defining traits of the sector is the sheer diversity of different business models. This makes the mix-and-match approach of composable commerce particularly relevant.

Whatever B2B business model you have, it is easier to support it through composable commerce compared to an off-the-shelf pre-packaged platform. It’s also easier to get started than you think.

The B2B Benefits of Composable Commerce

As a B2B organization, you want the ability to change, grow and expand your business model over time. A composable commerce platform offers a solid foundation that can evolve to meet these changing needs.

One of the biggest benefits of composable commerce is that you can incrementally adopt it over time. It’s not a package that you implement and then flicks a switch to go live with.

Instead, you compose the experience by adopting individual APIs one at a time, slowly moving away from your legacy technology stack. For example, you might start with your product catalog and then move to pricing and inventory.

The ability to iterate and innovate incrementally has a lot of business value. Once you have moved your legacy system to a composable model, you can continue incrementally releasing new APIs as needed.

Two Proven Ways to Implement Composable Commerce in B2B

Most B2B businesses choose to approach composable commerce in one of two ways.

The first is to pick a small part of your business, such as a certain division or country, that you can switch to a composable commerce architecture. It may not be your core business, but it is something you can use as proof of concept. This approach gives you a chance to become familiar with the composable architecture and demonstrate quick wins in as little as 8-12 weeks.

The other way is to start with your flagship e-commerce site and slowly move it to a composable commerce structure one API at a time. Your product catalog and product detail pages are a good place to start. This gives you a way to demonstrate incremental business value quickly and easily without the risk of breaking your site by changing everything at once.

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Composable commerce gives you the freedom to mix and match modules that best fit your needs.

Composable Commerce Is Ideal for Tricky B2B Use Cases

Every B2B business has something unique about its business model. Yet, a lot of companies try to shoehorn their organization into a packaged proprietary platform.

This doesn’t work.

Composable commerce gives you the freedom to mix and match modules that best fit your needs. You’re not tied to a particular way of pricing or payments.

You also have the ability to build modules from scratch where appropriate to support your business model. For example, you might have a unique unit of measurement that you use in your business. With a composable commerce platform, you can build a module for that, which is something you lose if you use a more traditional offering.

How to Get Started with B2B Composable Commerce

If you’re interested in the possibilities of composable commerce but not sure where to begin, start by identifying the thorny use cases that you have a difficult time dealing with internally.

These are a great way to explore what composable commerce can do because they’re the things that your current technology stack isn’t necessarily able to handle well.

Once you’ve found your tricky use case, talk to our experts and we’ll create a proof of concept for tackling it. Get in touch today to discover what composable commerce can do for your B2B business.