Which Commerce Solution Is Right for Your Business?
Composable commerce, composed commerce, headless commerce, microservices, and MACH architecture may seem complicated, but actually a lot of these concepts crossover with one another to deliver customized commerce solutions.
Microservices form the PBCs that make up composable commerce. Headless commerce separates the frontend and backend to enable a custom solution to be built.
Both microservices and headless commerce sit within MACH architecture which underpins the composable commerce approach.
Composable and composed commerce is the final customized or pre-packaged commerce solution.
While you hopefully now understand what each of these technologies does and how they fit together, the truth is that you shouldn’t worry too much about a specific concept or using it.
This is because the technology in your commerce solution shouldn’t be your main focus. You should always be centering the conversation on the customer and their experience.
Composable commerce, composed commerce, headless commerce, MACH architecture, and microservices help create more joined-up, personalized customer experiences. They also make it easier to develop new features and innovate.
By understanding where your business is now, your values and how your sector or customer is changing, you can identify the approach that is right for you and your customer.
However, to exploit the full benefits of composable commerce you need a partner with a proven track record and deep technical knowledge.
At Avensia, we have been creating winning commerce solutions for over 20 years. We have developed our own composable commerce platform, Avensia Excite, as well as working with partners on cutting-edge projects.
If you need help determining the best approach for your business and how to get the best ROI, we’re here to help. Get in contact with one of our experts today to find out what your customized commerce solution could look like.