How to Build a State of the art Omnichannel Loyalty Program
Aired: July 1, 2021
Co-hosted by: Voyado
In this webinar our speakers challenge the current definition of customer loyalty and argues that in fact loyalty should be considered “the new brand”. True customer loyalty today requires constant, genuine care and stimulation across all channels and touchpoints.
The secret sauce is access to data that'll help really understand customers, their needs and behaviors in order to build a strong, emotional connection to your brand.
Watch this webinar to learn:
- How loyalty programs are changing, and how they can be used to build brands as well as spend
- How to set up the strategies and technology support to create a foundation for successful, long term customer loyalty programs
- Real life examples of how retailers using the Voyado platform can launch new, highly targeted loyalty tactics in a matter of hours instead of days or weeks
Meet our speakers
Jens Axelsson, Director of CX and Loyalty, Avensia. Jens has masterminded and implemented both award-winning and hugely successful loyalty programs. Before crafting and optimising loyalty and customer experience for Avensia clients, he was the Head of Marketing and Omnichannel at MQ Retail, Head of E-commerce and CRM at KappAhl, and Head of Customer Strategy and CRM at Stena Line.
Mattias Eriksson, VP Strategic Accounts, Voyado. Mattias is responsible for managing strategical accounts at Voyado, an AI-powered, intuitive loyalty, CRM and marketing automation platform. He has successfully helped large well-known brands with their strategic plans and execution. He is the go-to person for any retailer looking to build their brand with omnichannel loyalty.
Cate Trotter, Head of Trends, Insider Trends. Cate leads Insider Trends, a retail innovation and optimisation consultancy that works with brands such as Galeries Lafayette, Unilever, Tesco and Sky. She is regularly featured on ‘top global retail influencer’ lists.