On-demand video (in Swedish) Data-Driven Success in Practice

Join Avensia and Contentsquare as they explore what it takes to become a truly data-driven organization.

This breakout session covers the key foundations for working effectively with data, from making data accessible across teams and enabling cross-functional collaboration to building a culture of continuous experimentation. It also highlights the importance of top management support in driving better decision-making.

You’ll gain real-world insights from Nordic retailers, including how Home Furnishing Nordic structured their CRO work and achieved significant conversion improvements, as well as how Lindex uses behavioral data to align teams, resolve internal conflicts, and respond to actual customer demand based on data instead of trends.