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How Nordic Nest Built an Agent-Ready Product Data Foundation

Nordic Nest has built a new data orchestration layer that makes product data easier to access, manage and use across systems, creating a stronger foundation for both today’s digital experiences and tomorrow’s AI agents.

The initiative brings together Nordic Nest’s composable technology landscape with expertise from Occtoo and Avensia to solve a challenge that becomes increasingly complex at scale.

217 K

products

770

attributes

450 K

media assets

Industry

Retail, Interior design


Geography

Sweden

Technology

Occtoo Product Orchestration Engine

 

 

Breaking Down Data Silos with Orchestration

AI agents are only as useful as the data they can access. For commerce businesses, that makes structured, accessible and reliable product information an important part of preparing for agentic commerce. With hundreds of thousands of products and a large volume of attributes and media assets to manage, Nordic Nest needed a more scalable way to make product information available across its technology landscape.

The answer wasn’t a new PIM. Instead, Nordic Nest introduced a data orchestration layer, powered by technology from Occtoo. By connecting data from different systems, the solution creates a unified and accessible view of Nordic Nest’s extensive product assortment. This means the same product information can be made available wherever it’s needed, whether the recipient is a customer browsing Nordic Nest’s e-commerce site, another application in the technology landscape or, increasingly, an AI agent discovering products on a shopper’s behalf.

Avensia contributed expertise in information management and commerce architecture, working together with Nordic Nest and Occtoo to create a scalable foundation for how product data is accessed and used. The launch of the new platform was successful; Nordic Nest’s immense assortment including 217,000 products, 770 attributes and 450,000 media assets was migrated with zero downtime, keeping the business running without disturbance.

Quote
We now have a solid data foundation that can support our extensive product assortment today, and scale as our business continues to grow in the future. This success is the result of a great collaboration between Nordic Nest, Occtoo and Avensia. Kudos to the entire joint team!
Screenshot of Nordic Nest's website

From Seven Days to Minutes

The new setup is already delivering significant efficiency gains. Previously, managing product information involved hours of manual work across fields and systems, while republishing the complete product assortment could take more than seven days.

Today, data from different sources can be orchestrated without manual intervention. Instead of spending time moving and maintaining information, experts can focus their time on analyzing and improving it.

The result: updating the complete product assortment is now 170 times faster.

Screenshot of Nordic Nest's website

Product Data Is Only the Starting Point

The immediate gains are important, but the bigger opportunity lies in what this foundation enables next.

Nordic Nest now has an architecture and way of working that can make product data available to both human and AI-driven experiences. Over time, additional data domains and systems can be connected using the same principles.

That matters as commerce becomes increasingly agentic. Preparing for AI agents isn’t only about adding an AI interface. Businesses also need to consider whether the underlying data can be discovered, understood, and accessed by those agents.

For Nordic Nest, the work on product data is an important step in that direction.

Quote
Nordic Nest was early on the composable commerce journey, which gives them a strong starting point for the shift towards agentic commerce. It’s a pleasure to work with a team that combines ambition with a willingness to explore what’s next. Together, we’re building on the investments they’ve already made and preparing their technology landscape for new ways of buying and selling.

Is product data orchestration on your agenda?

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