Piab Group: Building a Scalable Digital Ecosystem for a Global Brand Family

As new companies successively joined the group, so did a wide range of systems, platforms, and processes. Each brand had its own way of working, its own infrastructure, and its own tech stack – many of which were outdated or incompatible with others. Over time, the digital ecosystem became increasingly fragmented and divisionalized, with each company operating in silos and owning its own solutions. To ensure long-term scalability and operational efficiency, Piab therefore set out to strengthen its digital landscape across all brands.

The company had relied on a custom-built solution for over 15 years. Originally designed as an internal order management system used by employees and distributors, it lacked the flexibility and modern functionality needed for e-commerce. As Piab’s focus shifted toward digital growth and operational efficiency, this solution was no longer fit for purpose.

The group’s strategy required more than just upgrades. It called for a fundamental shift toward shared governance, centralized IT, and a common digital foundation across all brands. The goal was to close legacy websites and replace outdated platforms, reducing license costs and streamlining operations in the process. The transformation would be significant, and it needed to be done in a way that would allow for continuous growth through future acquisitions. The company turned to Avensia to help define and execute a strategy for combining its technology landscape, starting with a robust architecture and ending with a scalable solution for the entire group.