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Amazon video series

Four strategic considerations as Amazon enters Scandinavia

Senior Commerce Advisor Johan Sommar shares his thoughts and some useful advice in our video series. Our commerce advisors helps retailers find new commerce strategies, and adapt their businesses to cope with serious competition. We are here to help you adjust your offer, in relation to Amazon and other marketplaces.

Amazon Enters Scandinavia

How should retailers respond to Amazon's presence?

Part 1: How to think


Should retailers celebrate or be afraid when Amazon enters the Scandinavian countries? How should retailers reason?

Part 2: Where to start?


Do retailers need to adjust their commerce strategies, for Amazon and their own e-commerce?

Part 3: The importance of PIM


How to prepare your business to start selling on Amazon, and why product data management is crucial.

Part 4: The short term


What impact will Amazon's presence have short term, on the Swedish market, first country in Scandinavia?

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