When it comes to e-commerce, the world is your oyster. Or, well, it can be if you go about it in the right way.
In reality, there are a lot of things to take into consideration when you decide to expand your market to international customers. For instance, you’ll probably want to stay away from idioms like “The world is your oyster” in any copy that you write for an international audience. Why? Because idioms might mean something totally different where your potential customers live.
The good news is that the very nature of digital commerce means that you can bring your storefront to entire new demographics anywhere in the world without a lot of heavy lifting. It’s certainly a lot less work than, say, opening a new brick and mortar location in another country.
Below, we’ll talk about some tips to help you find success in your international e-commerce endeavors.
Just remember that it’s important to have a plan before starting a new leg of your business’s journey.
Try fail/try succeed
There are well-defined strategies to enter a new market, developed for different sizes of companies, different markets, and different industries. These strategies are built on experience and should, of course, be taken seriously. But there are also strategies that are built on and supported by modern technologies. Strategies that make it easier to enter a new market with a more agile approach - a try fail/try succeed approach.
To some, this may sound dangerous and reckless. That’s why we want to emphasize that the try fail/try succeed approach is a complement to existing strategies. You definitely need to understand the culture, language, etc, of the local market. But today, with modern technology, you have the ability to be more aggressive and can hit the ground running at a much faster pace.
One way of testing your market is to start by using a local marketplace. They offer local customer support, a storefront, and maybe even fulfillment services. Your investment will be lower and safer (and of course it will affect your margin as well, but you’ll see results and learn much faster).
Another way is to go with a local business partner, a reseller of your products. This depends on if you are a manufacturer/brand or a multi brand retailer of course.