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Data-Driven Insights

Ours is becoming a data-driven world, and those data insights can take a lot of the guesswork out of being a successful retailer. Within your own data are all the clues you need to make better decisions for every aspect of your business. We help you make sense of it all – turning it into meaningful, data-driven commerce.

What are Data-Driven Insights?

Data-Driven Insights consist of the application of analytics and data analytical techniques to structured and unstructured data that has been collected from a variety of sources. With these insights you can better your understanding of how your customers engage with your products and services.

With this knowledge you'll be able to align resources to meet their needs in a way that will keep them coming back for more. Data-Driven Insight offers a means for spotting opportunities in under-served markets before they evolve into big competitors.

Key Data-Driven Insights Delivered in Real-Time

Data-driven decisions have the ability to transform the fortunes of any retailer or B2B business. Data insights can shed light on every dark corner of your business.

Data insights will Provide Answers To:

  • Which customers are most valuable?
  • Which products are most profitable?
  • Which traffic sources drive most revenue?
  • What are the weaknesses in your supply chain?

A data-driven focus ensures you make better decisions all around

Typically, the issue in data-driven commerce isn’t getting data. It’s how you’re managing and using it. That’s where we come in to add  enormous data-driven business value.

Our advisors and data management experts will get to know your current data set-up. They will ask the following questions to identify your goals;

  • What do you want to find out from your data?
  • What questions do you want to answer?
  • What are your KPIs?
  • What business decision do you want to be data-driven with better data?
  • Which aspects of your commerce journey do you feel uninformed?

Most importantly, we focus on the business value you want to add from a data-driven strategy – and work backwards. Once we know your goals and KPIs, we can identify the right sources to get the data-driven insights you need to achieve them. Then, we get to work on ensuring your data quality is up to scratch.

We believe all discussions on improving sales should focus on three key areas: boosting traffic, improving conversion, and increasing the average order value. Data-driven insights are vital to achieving all three.


End-to-end data management

If our strategists identify holes or barriers within your data infrastructure, we can fix them.

Our data management team builds and implements Master Data Management (MDM) and Product Information Management (PIM) solutions for retailers and B2B business of all shapes and sizes.

These systems, often built in conjunction with globally renowned platforms like Riversand and inriver, ensure your data is high quality and therefore useable. And that you can access and analyze it in real time to influence decision making with data-driven insights.

This technical knowledge and ability not only support our data insight strategy teams, but also allow us to solve problems quickly and offer end-to-end data-driven commerce solutions.

White Paper: Your Guide to Omnichannel and E-commerce KPIs

This white paper explores the emerging challenge of omnichannel KPIs, and what you need to consider when trying to find the right ones for your business.

Ready to get some data insights?

With experience from hundreds of digital commerce and business development projects, we can leverage your unique selling points with a tailor-made strategy and best-of breed technology.

Find out how Avensia can help you fuel your business growth. Provide your contact information and we will be in touch very soon.