If this is your first time hearing about headless commerce, you might be a little put off by the name. Don’t worry, we promise that Sleepy Hollow’s most famous horseman has nothing to do with it.
While the name may be intimidating, the results of headless commerce are anything but. In fact, headless commerce is increasingly becoming the new standard for e-commerce strategies moving forward, so it’s a good idea to consider getting on board.
At Avensia, a part of our expertise comes in the form of helping our clients adopt headless commerce platforms to maximize their business’ impact in the marketplace.
Of course, before we can talk about the benefits of headless commerce, we should probably talk about what it is.
What Is Headless Commerce?
The complex definition of headless commerce is that it’s the decoupling of the front-end presentation layer of a website from the back-end e-commerce functionality.
To put it simply, it’s a platform that allows changes to be made behind the scenes independently of what the customers are seeing.
For instance, let’s say you have an online storefront where customers are buying tee shirts, and you want to add a new line of shirts without disrupting any of the customer’s experience. A headless commerce platform will allow you to plug in the product information for the new line of shirts, including prices, sizing information, marketing materials, etc., and then push the changes to the customer-facing part of your store.
From your customer’s perspective, all they see is a new line of fabulous shirts appearing on your store page. None of those changes being made behind the scenes disturbed their shopping experience whatsoever.
For D2C businesses, it’s a powerful tool that can help you stay one step ahead of the trends.