The Fundamentals of launching a Marketplace
What can a marketplace bring to your existing business model, and when is it relevant to start your own marketplace? This white paper helps you understand these questions and give you some hands on tips on how to get started towards a new platform business.
The idea of the traditional marketplace is certainly not new. Even digital marketplaces have been around for 15-20 years already. Whether online or offline, the basic concept is still the same. To bring together supply and demand in a way that delivers value to both sides.
While the digital marketplace model was initially adopted by just a few huge players, it has slowly entered the mainstream with companies in both consumer and business markets. You don’t have to be a multimillion-dollar company to launch an online marketplace of your own. Any business can now benefit from the scalability and the powerful network effect of the marketplace model.
Download this white paper to better understand:
- What a marketplace can bring to your existing business model
- When it is relevant to start your own marketplace
- How to get started towards a new platform business model