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On-Demand Video

What 25 Years in Commerce Reveal About the Value of Product Data and PIM

Why are so many product information systems still stuck in the past? Martin Knutson, Senior Business Strategist at Avensia, brings 25 years of experience from the retail side and sits down with Einar to unpack what really makes a PIM project succeed - and what makes it fail.

In this raw conversation, you’ll discover:

  • Why legacy PIM systems hold companies back (and what to do instead)
  • How AI is not just a nice-to-have, but a necessity in modern PIM
  • The hidden cost of using Excel (yes, it's still everywhere)
  • What “fast data” is — and why your old PIM can’t handle it
  • Real-world advice for retailers, manufacturers, and digital commerce teams
Whether you're considering a new PIM system, struggling with outdated tools, or want to future-proof your product data strategy with AI — this conversation will open your eyes.

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Martin Knutson

Senior Business Strategist, Avensia

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Einar Augedal

CEO, Bluestone PIM

In Collaboration With: 

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PIM Assessment

Is Your PIM Keeping Up with Your Business Model?

Product Information Management (PIM) is a critical foundation for any commerce business. Yet, it is often treated as a one-off initiative. Start with a complimentary Next Generation PIM Readiness Assessment that goes beyond technical checks and uncover how your PIM can become a catalyst for scalability, speed, and success.

A PIM readiness assessment unlocks the full potential of your product data. Discover how you we can help you get you more value from your PIM.

Learn more