On-demand video (in Swedish) Evolution of Large, Successful Retailers
Watch the video
Watch the whole session to learn how leading retailers combine strategy, operations, and technology to build scalable, customer-centric ecosystems.
In this session filmed at D-Congress 2026 and moderated by Avensia’s Chief Strategist Johan Sommar, leaders from Rusta, Kappahl and Apotek Hjärtat share how successful retailers navigate today’s complex market by combining clear strategy, disciplined operations, and a connected digital ecosystem.
The discussion explores their digital evolution journeys, highlighting the strategies, challenges, and decisions that have shaped their transformation.
They emphasize the importance of balancing rational drivers such as price, availability, logistics, and convenience with emotional ones like brand, inspiration, and trust to build lasting customer relationships.
A key theme is integration: stores, e-commerce, and apps must operate as one ecosystem, supported by strong logistics and high-quality data. Technology, including AI, plays an enabling role, but only creates value when built on structured data and scalable platforms.
Key takeaways include:
- Balance rational and emotional drivers
Price, convenience, and logistics win the transaction, whereas brand, trust, and experience win the relationship. - Think in ecosystems, not channels
Stores, e-commerce, apps, logistics, and data must work together as one integrated system. - Let strategy lead technology
Build technology that supports your business model. Not the other way around.
Duration: 28 minutes
Watch a sneak peek:
.png?width=459&height=127&name=fjellsport-new-white-logo%20(5).png)
In collaboration with
.png?width=361&height=100&name=contenful-logo-og%20(5).png){kind=logo}
Watch the video
Watch the whole session to learn how leading retailers combine strategy, operations, and technology to build scalable, customer-centric ecosystems.