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Why is Continuous Testing Fundamental in UX?

It's difficult to get it right the first time. Today, customer focus is a key to success, and continuous testing is fundamental in UX. In this Modern Commerce Talk, you'll learn why. 

Listen below or at your favorite podcast platform.


Today's customers are more demanding than ever before. Continuous testing can help understand them better, and iterate your design accordingly. Gear your decision-makers with accurate information, avoid investing in the wrong activities and increase the customer experience. 

Amanda Bergknut is a UX Designer at Avensia with 20 years of experience in the field and a passion for testing. In this Modern Commerce Talk, she explains the methodology and the benefits of continuous testing. Find out how your business can get going and achieve your goals. 

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