Avensia Modern Commerce Talks

What role does a PIM system play in modern commerce?

If you think about it, buyers interact with your content, not with your technology. The way you use content to tell the story about your products plays a major role for the position of your e-commerce business. This is true for both retailers and manufacturers. In this talk Johan Boström, Co-Founder of inRiver, and Ulrik Viebke, Business Advisor within PIM discuss the roles a PIM system play in modern commerce.

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