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How Can You Digitize, Understand, and Optimize Complex Sales in B2B?

In this modern commerce talk session, Per Rotzius, E-Commerce Advisor, and Ulrik Lilius, Senior Business Advisor from Avensia offer expert advice on how to digitize, understand, and optimize your B2B sales.  

You'll find the episode below and on common podcast platforms. 


The B2B market has shifted fundamentally in recent years, moving away from traditional sales approaches and towards digitization and increased complexity. This trend continues to evolve rapidly. However, it's still essential to be mindful of cultural and legal differences and their impact on sales processes. 

Tune in to get Per Rotzius' and Ulrik Lilius's expert advice and guidance on optimizing and navigating today's complex B2B sales. 

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