PIM stands for Product Information Management, and a PIM system is a tool that collects product related data from multiple sources and allows editors to manage all collected data in one single place. Success depends on how well product descriptions are adapted to each channel and their ability to be found by search engines.
Enrichment means adding information about your products, valuable information that your customers and stakeholders need or require. E-commerce product enrichment includes details such as price, size, colors, weight, ingredients, allergens or eco-labelling.
With a centralized hub for all product data, companies in the retail value chain can ensure efficiency and accuracy in product data management.