56% of consumers say AR is more important to them
Covid-19 has had a significant impact on the uptake of virtual shopping experiences. A survey by Deloitte Digital and Snap found that 56% of consumers say the pandemic has made AR experiences more important to them. Nearly three-quarters expect to increase their use of AR over the next five years.
It’s good news for retailers too as the survey claims that shoppers are 41% more likely to consider brands with AR experience, as well as 94% higher conversion rates for brands that offer AR experiences.
BNPL increases conversion rates by 20-30%
High-tech Buy Now, Pay Later (BNPL) schemes are the world’s fastest growing e-com payment option, according to FIS Worldpay. Consumers are increasingly opting to BNPL in order to try before they buy and manage their budgets.
As such, more and more retailers are offering BNPL as a payment option and this is set to continue. The good news for retailers is that RBC Capital Markets estimates that BNPL increase conversion rates by 20-30% and average order size by 30-50%.
It will be interesting to see how regulation shapes the BNPL market going forward, as well as the potential impact on retailers in terms of returned products.