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Online Marketplaces

All you need to know about marketplaces

The balance of power has shifted from sellers to buyers. Surviving in this new world means thinking differently about how to sell. To us at Avensia, marketplaces is a natural development of e-commerce, and offers unlimited opportunities for retailers to reach a wider audience.

On this page, we've gathered useful posts about online marketplaces.

Online Marketplaces

Marketplaces are the future of e-commerce

Understanding the business models for online marketplaces

Understanding the business models for operators and retailers

The principal revenue model used in platform commerce is sales commission. This means that the marketplace operator takes a percentage fee or a flat fee every time the retailer sells a product on the marketplace.

Different types of online marketplaces

What are the different types of online marketplaces?

No marketplace is like the other. There is a wide array of different models to use when looking to create a marketplace on your own. It's important to understand the different types of marketplaces, and find the one that best suits your needs.

5 tips for selling on online marketplaces

Five hands-on tips before you start selling on online marketplaces

There are many factors to consider if or when you decide to expand and start selling on marketplaces. Product information, prices, range, brand identity and organizational changes to mention a few.

The three models for selling items on Amazon

For retailers and manufacturers who want to sell their products on Amazon's platform, there are three alternatives:

1. Amazon Vendor: Amazon buys products from the retailer or manufacturer and sells them on their own.

2. Fulfillment By Amazon: The retailer or manufacturer sells their products on Amazon's platform, using Amazon's warehouses and logistics for delivery. For this they are either paying commission or a flat fee.

3. Fulfillment By Merchant: The retailer or manufacturer sells their products on Amazon's platform, but are using their own warehouses and logistics for delivery. For this they are either paying commission or a flat fee.

Strategic advisory

What does your marketplace strategy look like?

We have helped companies start selling on both big and small marketplaces, and establish customer-unique marketplaces of their own. If you don't have a vision or a strategy in place, we can help you gain the knowledge and the structure you need to be able to use marketplaces to optimize your business, short term and long term.

The time we need to be able to give your company a thorough strategy depends on a number of factors. Learn more about our stratgic advisory when it comes to online marketplaces.

How to create the perfect marketplace strategy

How to create the perfect marketplace strategy

We were delighted to host a session recently at Mirakl’s fantastic global Marketplace Summit, and to gain some insights from the experts creating some of the best online marketplaces today.

For anyone devising their own marketplace strategy, here are some of our favourite tips

Why start your own online marketplace?

Why start your own marketplace?

Have you started to think about what an online marketplace could do for your business? Learn about some of the advantages of starting your own online marketplaces.

Who should start an online marketplace?

Who should start an online marketplace?

Starting an online marketplace isn’t necessarily the right move for all retailers. To find out whether it could be a smart move for you, there are mainly two questions you should ask yourself.

Where to start if you want to create an online marketplace?

Where to start with an online marketplace?

Once you've decided to start your own online marketplace, you need to ask youself a number of things before you start, especially if you want your online marketplace to serve your business well.

Which retail verticals can start an online marketplace?

Almost any vertical can start and sustain a marketplace. The purpose with a marketplace is not to have everything the customer want, but instead it's a great opportunity to position yourself as an expert within a certain field.

Customer expectations for online shopping

How marketplaces are setting customer expectations for online shopping

Marketplaces have raised the bar for what customers can expect when shopping online. Operating your own marketplace can give you useful insights of customer experiences, insights that you can adapt into your other e-commerce and retail channels.

A new giant player on the Nordic market

How to handle Amazon's presence in Sweden?

Amazon in the Nordics - how should retailers think and act? What will happen in the short run, and in the long run, after they've entered Sweden? Senior Commerce Advisor, Johan Sommar, shares his thoughts and advices on how retailers need to adjust their commerce strategies now when Amazon have entered the Nordic market.


Technology for online marketplaces

Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an e-commerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences.