White paper The End of the Customer Portal: Why B2B Companies Must Embrace a Unified Digital Channel
For years, the customer portal has been the go-to solution for digital engagement, hidden behind a login and disconnected from the rest of the customer experience. But this fragmented approach no longer meets the expectations of today’s buyers.
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Download the white paper to learn how to take the next step toward a modern, connected commerce experience.
Modern B2B buyers expect the same seamless, intuitive digital experiences they enjoy in B2C. To stay competitive, B2B companies must rethink their digital strategies and embrace the principles of modern commerce. It’s therefore time to move beyond disconnected portals and build a unified digital channel that connects every touchpoint and enables friction free customer onboarding.
In this white paper, you’ll learn:
- Why the traditional customer portal model is no longer enough
- What modern buyers expect from their B2B digital experiences
- How a unified digital channel transforms engagement and loyalty
- How Avensia can help you make this transformation a reality
Download the white paper to discover how to take the next step toward a modern, connected commerce experience.
Author:
Jonas Åkermark,
Senior Commerce Advisor at Avensia
Get Access
Download the white paper to learn how to take the next step toward a modern, connected commerce experience.