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Avensia Modern Commerce Talks

PIM & Fashion: How product data defines the entire customer journey

When you are in the online fashion retail business, you need to deal with the highest customer expectations on the internet. You need to be able to convey exactly what you offer, so visitors almost can touch and feel the garments. How do you do it? With top notch product information. Marielle Israelsson is Avensia's subject matter expert on PIM for fashion and shares her expertise in this Modern Commerce Talk.

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In modern commerce, businesses rely on a multitude of channels to market and sell their products. PIM systems empower the entire organization - from manufacturing to marketing - and remove a major bottle neck for business growth.

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