Your Product Information Management (PIM) solution is an incredibly important part of your business. Many companies gloss over the value that the right PIM system can bring though.
A lot of them also fall into the trap of overly focusing on software implementation. But getting Information Management right is about a lot more than that.
Learn three ways to avoid the common pitfalls in Product Information Management.
1. What Comes First in Product Information Management – Strategy or System?
It may be to state the obvious, but let’s be clear about this one: You should always start with strategy.
Think of it this way – you wouldn’t buy a tool without knowing what you wanted to do with it first. You need to know how to use it and where to apply it to get the most out of it.
As with any business decision, you need to be clear about what you want to achieve through Product Information Management so that you invest in the right things. For example, you may want to sell more, increase efficiency, get product to customers faster, or provide richer content.