Avensia Modern Commerce Talks

Experimentation: Success factors and pitfalls

If you want to reap the real benefits of experimentation, making sure that you always deliver what is best for your customers, you need to get the fundamentals right. In this talk, Heather Miller talks us through the seven pillars of a successful experimentation program, and the most common pitfalls. 

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In this Modern Commerce Talk, Jack Stratten talks to Heather Miller, Senior Strategy Consultant at Optimizely. Heather will explain why many organizations fail in their experimentation projects because they are too eager to see the results of it. 

To be successful in experimentation, the organization needs to adopt an agile mindset as well as processes. This enables the commerce team to move quickly and seamlessly from ideas to great customer experiences.  

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Stability and Performance

Optimizely Cloud Commerce

The simple and flexible design of Optimizely Commerce Cloud (Episerver commerce) lets you quickly choose the functionalities and experiences you want to create in your e-commerce platform.

Yet perhaps more importantly, it means we can create exceptional e-commerce platforms faster than ever. Learn more about how Optimizely and Avensia powers the most demanding e-commerce platforms in the world.