Localized Retail Is the New Normal
The need to think local when it comes to retail has only got stronger as a result of the Covid-19 pandemic.
In a survey by Stylus, 88% of consumers worldwide said they expect newfound community connections to remain intact post-pandemic.
Retailers will need to tap into local communities through tailored stores, services, and marketing if they are to benefit from this shift.
Local Activity Affects 66% Of Purchases
According to research by agency TMW, 66% of purchases are affected by local activity.
It shows the need for retailers to take their activities and messaging and adapt it for a local audience. This includes their in-store content, as well as website and social media accounts.