The State of Customer Loyalty
Loyalty is no longer a symptom of convenience, but a conscious consumer choice. Building strong customer loyalty is more important than ever. And it’s harder than ever. In this white paper we’ll share the latest research on customer loyalty and practical ways your brand can make loyalty-driven commerce work for you.
Expectations around customer loyalty schemes have also changed. Customers want more than points and discounts. They’re increasingly choosing to spend more with businesses they have an emotional connection to.
True customer loyalty today requires constant, genuine care and stimulation in every channel and touchpoint. The secret is to really understand your customer, their needs and behavior in order to build a strong, emotional connection to your brand.
In this white paper we share the current state of customer loyalty – how consumers act post-pandemic, what makes them engage with a brand, and the common mistakes that make customers turn away and abandon their cart.