Black Friday E-Commerce Performance
How does the Black Friday shopping season affects the most commonly used e-commerce KPIs? Find out in this exclusive report, covering interesting insights combined with real figures on performance within different segments.
The objective of this report is to research how the Black Friday shopping season affects the commonly used e-commerce performance KPIs in order to understand how consumer behavior and business outcomes change during this intensive e-commerce campaign period.
Readers of this report may use it as a benchmark to discover how their own e-commerce performance stack up to the average Avensia customer. In addition, we’ve included generally available global stats for each customer segment.